Business Analytics
Online master of science degree
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A degree driven by real-time employer demand 

Business analytics jobs will grow 15% by 2026. Search our curriculum and you’ll find the expertise and skills most frequently posted by employers in this growing field. Connect with your admissions counselor to learn more.

Data analysis skills are in 55% of all job postings related to this field and projected to grow to 82% by 2026. Business process analysis skills are in 41% of postings. Data visualization and tableau skills are projected to grow by 87%, with machine learning demand growing by 102%. You’ll use emerging technologies, tools, and practices in next-generation analytics to drive innovation through data.
Data Science
The need for skills in artificial intelligence has grown 190% over the last two years and is projected to grow 128% by 2026. Demand for deep learning skills will grow 135%. Leading industry skills, tools, and processes are used extensively in application-focused projects.
Software, Systems & Technology
Demand for SAP skills is growing by 78%. Expertise in Python and R is growing by 61%, and these skills appear in 30% of the job postings for this field. Blockchain skills are growing by 245%. You’ll learn how to select and implement industry-standard technology and systems in relation to key managerial and organizational issues to be solved.
Industry-Specific Applications
Apply in-demand skills like R and Python in a financial context such investments analysis, portfolio construction and risk management. You’ll use SAS—a skill found in 47% of marketing analytics job postings--to complete guided projects using real-time data from various sources to formulate your analysis.


The business analytics job market

Annual Salaries
Annual average salaries for jobs in this field: Market Research Analyst – $80,000. Management Analyst – $94,000. Computer and Information Researcher – $118,000.
Employment Growth
Employment for business analysts will grow 15% by 2026. Data analysis skills account for 55% of all skills posted for jobs in this field.
Demand for AI
Demand for artificial intelligence skills has grown 190% in the last 2 years. The need for this skill will continue to grow 128% by 2026.
Demand for Blockchain
Demand for expertise in blockchain will grow 245% by 2026. Deep learning skills will grow by 135%.


World-class faculty – Our faculty engage in current research, and have hands-on expertise in high-technology and business industries. Students benefit from faculty's unique perspectives and experiences. 

Gain the competitive edge with business analytics skills

Developed and taught by RIT’s esteemed Saunders College of Business faculty, ranked #6 nationally for Management Information Systems, RIT’s online MS degree in business analytics will empower you to turn big data into actionable intelligence. At the intersection of business and data science, business analytics harnesses the power of data analysis to drive and optimize business performance, strategy, and operations.

Hybrid roles like business analysts are high-growth, 20-40% higher-paying than more traditional counterparts, and are immune to the threat of automation. As companies insist on seeing a real return on their investment, the business analyst–with a dual business and IT focus–will play a critical role.

The online curriculum and faculty are identical to the on-campus program, and online students receive the same distinguished degree. The analytics courses offered focus on a variety of applications across various business disciplines. One of our fastest-growing programs, this career-focused degree was developed in conjunction with top employers such as Intuit, Excellus, and Price Waterhouse, with a curriculum designed to help students understand and connect contemporary analytics technologies with today’s business practices.  

Questions? Connect with your admissions counselor.


What you will learn

This rigorous curriculum will provide both broad and in-depth training to build your capabilities in technical, analytical, and operational areas. 

  • How to use emerging technologies and practices in multiple disciplines related to business analytics including management information systems (MIS), marketing, accounting, finance, management, and engineering
  • How to interpret your findings and use them to communicate valuable business insights
  • How to apply these concepts to your organization, with a strategic focus on optimization and outcomes

The program prepares you to enter and advance in today’s top business careers. Students are prepared for positions in such areas as marketing research, analytics, and consulting; digital analytics; web intelligence and analytics; accounting and financial analytics and risk management; supply chain analytics; customer analytics; and consulting.


Advanced certificate in accounting and financial analytics  

Earn a credential as-you-go and advance your career, all while working toward your master of science in business analytics. Four courses of the MS degree program may be fully applied toward a graduate advanced certificate.

While the advanced certificate in accounting and financial analytics serves as a foundation for the MS degree, it is also offered as a stand-alone credential for professionals who would like to acquire accounting and financial analytics skills to move into more strategic roles.  

Learn more about the advanced certificate in accounting and financial analytics.


100% online degree designed for working professionals. 2 convenient start dates per year. Complete in 24 months. GRE/GMAT waivers available.
Leverage your degree from a top university meeting industry demand with a unique fusion of STEM and key non-stem disciplines.
Earn a credential and advance your career while you work toward your MS. The 4-course graduate advanced certificate counts toward your MS degree.
Business analysts can transition into 19 different occupation groups, and are in demand across disciplines, fields, and domains.


Credit hours, price & duration

The online MS degree in business analytics requires 30 credits and costs $1,191 per credit hour (Academic Year 2020-2021). You may complete the degree part-time in as few as 24 months. For your convenience, we offer 2 start dates during the year.


Related graduate-level degrees 

RIT’s faculty and curriculum are at the leading edge of creativity, innovation, and design. You may be interested in these degree programs focused on data analytics which also emphasize application of emerging technologies, tools, and strategy to impact and influence industry.


Master of science in business analytics curriculum

BANA-680 | Data Management for Business Analytics (3 credits)

BANA-780 | Advanced Business Analytics (3 credits)

BANA-785 | Business Analytics Experience (3 credits)

FINC-780 | Financial Analytics (3 credits)

MGIS-650 | Introduction to Data Analytics and Business Intelligence (3 credits)

MKTG-768 | Marketing Analytics (3 credits)

ACCT-645 | Accounting Information and Analytics (3 credits)

MGIS-720 | Information System Design (3 credits)

MGIS-725 | Data Management and Analytics (3 credits)

MGIS-760 | Integrated Business Systems (3 credits)


Admission requirements

  • Complete a graduate application.
  • Hold a baccalaureate degree (or equivalent) from an accredited university or college.
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work.
  • Submit a personal statement of educational objectives.
  • Submit a current resume or curriculum vitae.
  • Submit GRE/GMAT scores (waivers available).
  • International applicants whose native language is not English must submit scores from the TOEFL or IELTS exams.
  • Certain countries are subject to comprehensive embargoes under US Export Controls, which prohibit virtually ALL exports, imports and other transactions without a license or other US Government authorization.


It’s quick and easy to apply!

Start your application now. We encourage you to begin your application now! Simply create an admissions account, and then begin your online application, which will take about 15 minutes to complete. You may save your work and return at any time. Your application may be submitted with or without the application fee and any supporting documents you wish to supply.

You may submit unofficial copies of your transcripts. If you are admitted, we’ll need the official transcript at that time.
RIT requires a $65 application fee for applicants. You may pay the application fee using a credit card.
Easy Upload
Please submit any supporting documents electronically through our easy upload option in the online application.


Questions about applying?

Connect with Admissions Advisor, Karen Palmer

RIT’s Saunders College of Business is accredited by the AACSB, the premier agency which defines quality standards for business programs.